LIVING INNOCENTLY - ONE MONTH ON...
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On March 4, 2025, we launched Living Innocently. Today marks one month of its journey—time to reflect on what has gone well, observations, what's new, and the key lessons we've learned.
What Went Well?
On launch day, we shared Living Innocently with a few close friends. Their response was heartwarming—they loved the concept, the website and product design, and the message behind it. To our delight, the first-ever order came from the wife of a close friend. Which design did she choose? My fears and dreams keep fighting, but I still DREAM ON.
Over the past month, all orders have come from friends and family. Has there been a flood of sales? No. We can count the orders on two hands. But every single one matters, and every bit of encouragement fuels our journey forward.
Observations
Many people love the idea and resonate with the message—but that doesn’t always translate into a purchase. This reinforces an important truth: Living Innocently isn’t about solving a pressing pain point. It’s an inspiration—more like a vitamin than a cure.
These T-shirts most likely appeal to those who are navigating the upper two levels of Maslow’s hierarchy (self-esteem and self-actualization) and appreciate depth, meaning, and a touch of inspiration in everyday life.
What’s New?
We’ve recently expanded our collection! In addition to our Life collection, we now have a Work collection—T-shirts designed to be worn at work, embodying themes like:
Key Learnings
What have we learned in the past month?
- The power of support. Friends and family are the first to encourage you, and for that, we are deeply grateful.
- The journey unfolds as you go. A month ago, we didn’t know what we know now. A month from today, we’ll know what we don't today. It’s like driving at night—you can only see so far ahead, but you keep moving, trusting the road will unfold.
So, we keep driving!
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